The Product Manager is responsible for managing products as assigned by the Director of Product Management. This includes managing the product throughout the product lifecycle, gathering product and customer requirements, defining the product objectives and working closely with the factories to deliver new products.
Perform product line research and project management for market demand pricing and the competitive environment
Create and present for approval a strategic product plan that includes a strategic assessment, competitive overview, strategic goals, portfolio analysis, and action plans for each product line on an annual basis.
Be an expert with respect to the competition for assigned product lines and the subject matter expert for assigned products
Actively develop sales tools and marketing materials to support the product
Recommend new product additions to product lines with supporting research
Supervise and train Assistant Product Managers assigned to the Product Managers area
Train sales and marketing organization on new and existing products
Actively communicate with regular reporting the status of projects to all stakeholders; including senior management and cross-functional teams
Create special analysis and reports to support new customer proposals
Work with the factory to reduce/eliminate product quality issues and identify cost reduction and value improvement opportunities
Plan product exhibits and displays and participate in trade show support and representation when needed
Initiate the setup of new parts with the Catalog and Data Specialist and Supply Chain Department
Responsible for collecting product interchange, drawings, packaging data
Coordinate the product launch process; including technical support to marketing for promotional material and packaging requirements
Interact with sales force and customers as necessary to accomplish responsibilities
Utilize tools such as AllData to research OEM information and data for date range expansion opportunities
Analyze product line sales and develop relevant reports and analysis for management on a regular reporting cycle
Support marketing with new product and now in stock announcements
Develop financial sales and profitability goals for assigned product lines
Recommend pricing for new and existing products based on Company standards
Developing and publish accurate and efficient SOPs for areas of responsibility
Develop and maintain relationships with customer, suppliers, and industry trade association partners to facilitate the collection and dissemination of high-quality product data and promote assigned product lines
Additional Salary Information: Must have 5+ years experience as a Product Manager in like industry.
About DMA Sales LLC
DMA Sales, LLC was founded in 2008 and has quickly grown to become a trusted supplier to many Distributors in the Automotive Aftermarket. Our growth can be attributed to our proven ability to bring high quality, cost effective product lines that address identified market needs. We are headquartered in North Carolina with East & West Coast distribution facilities. DMA provides domestic based inventory availablilty with the advantage of internationally manufactured product pricing. We make it easy for customers and suppliers to conduct business with DAM by combining high quality products with high quality service.