Responsible for the developing and/or overseeing the deployment of SEMA messages using SEMA News, Association publications, electronic communications (SEMA Newsletter) and other vehicles as necessary.  Responsible for the development of internal and external publications and ensuring consistency in all SEMA communications.   RESPONSIBILITIES Directly, or through subordinate supervisors, supervise the Performance Aftermarket Publications, Inc. workforce, providing creative direction and leadership by overseeing all aspects of the editorial process Create a consistent voice and tone across all communication channels by collaborating with other communication stakeholders in marketing, social media, PR.  Ensure content cohesiveness across all platforms.