ARB is a world leader in the manufacture and distribution of high quality 4x4 and off-road accessories, including; air locking differentials, air compressors, bumpers, suspension systems, roof racks, skid plates, roof top tents, recovery gear, and more.
We’re currently seeking a highly talented, motivated and experienced candidate looking to be part of a growing company in a fast-paced and exciting industry. Reporting to the Marketing Manager, the ideal candidate will apply their passion and creativity to create marketing initiatives and coordinate and execute external marketing events and campaigns to raise our brand's profile and enhance our brand presence in North America and Canada.
The successful candidate will embody the ARB brand, have an adventurous mindset and be passionate about all things automotive and will display initiative and creativity in personally contributing to marketing concepts. The position is based at our headquarters in Auburn, WA
Responsibilities include, but are not limited to the following:
Plan, coordinate, and manage all aspects of marketing events, including trade shows, conferences, product launches, and customer appreciation events
Collaborate with internal stakeholders to define event goals, target audience, and key messages
Oversee the creation of event collateral, such as signage, promotional materials, and giveaways
Implement effective event promotion and communication strategies to drive attendance and engagement
Monitor and evaluate event performance, collecting feedback and data to measure ROI and inform future event planning
Cultivate and maintain relationships with industry partners, sponsors, and key influencers to maximize event exposure
Stay up to date with industry trends and competitor events to identify opportunities for innovation and differentiation
Assess the effectiveness of different product displays and store layouts on sales figures
Create planograms and visual merchandising guidelines to optimize product placement and increase sales with our retail partner stores
Train and educate store staff on visual merchandising standards and techniques
Participate in the development and execution of special promotions and events
ARB is a world leader in the manufacture and distribution of high quality 4x4 and off-road accessories, including; air locking differentials, air compressors, bumpers, suspension systems, roof racks, skid plates, roof top tents, recovery gear, and more.